C3 Summit Agenda

8:00 – 9:00 AM
Registration & Breakfast
Music Hall Loft
131 Congress Street
Portsmouth, NH


9:00 – 9:45 AM
Summit Welcome & Opening Remarks
Jeff Greenfield, C3 Metrics Co-Founder


9:45 – 10:30 AM
The Magic of Numbers & Attribution
Lee Beale, Crossmedia


10:30 – 10:45 AM:  Coffee & Phone Break


10:45 – 11:30 AM
Actualizing Attribution In Your Organization
Matt DiAntonio, Carbonite


11:45 – 12:45 PM:  Lunch at Radici Restaurant


12:45 – 1:30 PM
How to go from Surviving to Thriving in your Career
Chris Yonker, Performance Alchemist


1:30 – 2:30 PM
Programmatic Magic with Real-Time Attribution
Moderator: Mark Hughes
Participants: Ted Moon, Pathfinder Interactive
Benny Radjasa, Armonix Digital 
Vanessa Branco, Armonix Digital


2:30 – 2:45 PM:  Phone Break


2:45 – 3:45 PM
Don’t Kill the Survey
Todd Kirk, Marketing Attribution Partners

The Magic Behind the Explosion of Bayesian Learning
Tevfik Aktekin, University of New Hampshire

Power of the 10 Second Spot
Marc Amici, PS Promotions

The Future of TV Buying
Ian Ferreira, WideOrbit


3:45 – 4:30 PM
What’s Coming Next with Marketing Attribution
Seth Ulinski, TBRI
Jeff Greenfield, C3 Metrics Co-Founder


5:30 – 7:30 PM
Cocktail Party
100 Club
100 Market Street, Suite 500
Portsmouth, NH

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